CONFERENCE ABSTRACT: Cross-cultural Visual Aesthetics in K-pop @ AAS 2015

Glamour Girls: Cross-cultural Visual Aesthetics in K-pop March 26-29, 2015 ♦ Association for Asian Studies ♦ Chicago, IL One of the reasons for the global resonance of K-pop comes from its visuality, which crosses language barriers to reach a diverse and global audience. While governments and corporate agencies use this visuality to promote soft power, the global audiences…