Project Updates

IFANS PROJECT UPDATE: Online Interview with BigBang Fan

Big Bang
Big Bang

iFans: Mapping K-pop’s International Fandom is a digital project that examines the attitudes, practices and creative output of global K-pop fans. VIPs (as fans of BigBang are called) were given the opportunity to participate in an online interview with questions geared toward their experience as BigBang fans. Whale, a VIP, wrote about the criticisms about BigBang as well as the group’s status as an idol group.  Read more here….

Project Updates

iFans Update: TVXQ Fan Narrative

TVXQ_Belinda

Belinda became a fan of Dong Bang Shin Ki (DB5K) because of their music, dancing and personality as seen in interviews. Her favorite song is the Korean version of “Love in the Ice.” Her favorite music video is “Mirotic.” She supports them by buying their music, going to concerts and maintaining her own blog. Her fan experience with DBSK has led to memories with her friends and other members of the fandom.

See her fan narrative video on the iFans site!

Be a part of the kpop chronicles project. To make your own narrative about your fan experience, click here!

Project Updates

iFans Update: Girls’ Generation (SNSD), Into the New World Remix Cover Dances

SNSD, Oh! Concept
SNSD, Oh! Concept

Originally published on KPK: Kpop Kollective on February 8, 2014

The iFans project rolls on with more cover dance!  The second section of the exhibit, Dance Like Everybody’s Watching: K-pop Cover Dances, features Girls’ Generation‘s “Into the New World Remix.”  Click HERE to view K-pop fans from around the world performing one of the most complicated dance routines by a girl group.

Image: 1

Project Updates

iFans Update: What Fans Think. . . . about 2NE1!

2NE1, Falling in Love Concept, 2013
2NE1, Falling in Love Concept, 2013

Originally published on KPK: Kpop Kollective May 20, 2014

As part of the ongoing project that is iFans: Mapping K-pop’s International Fandom, I have been working on the fan responses to Case Studies surveys. Click here to read about what 2NE1 fans think about the group’s significance in K-pop as well as an in-depth interview with a BlackJack!

Scholarly Writing

Like Vs. Love: Research Reveals Degrees of Attachment Among K-pop Fans

K-pop is well-known for the introduction of new groups, even while established groups continue to thrive. But are fans fickle in their K-pop choices? Do they abandon older groups for newer groups? Research suggests that while K-pop fans readily accept new groups, they have a deeper connection with veteran groups. These conclusions are based on data collected online through the Hallyu Korean Music Survey, part of a five-year study on international K-pop fans by Crystal S. Anderson.

The survey asks respondents to check all of the K-pop groups they like from a pre-determined list. This list emerged from earlier research that revealed a group of K-pop artists that global fans consistently identified as their favorites.  Out of 5099 responses from 282 respondents, the following groups represent the top 10:

  1. BigBang
  2. 2NE1
  3. SHINee
  4. Super Junior
  5. f(x)
  6. BEAST/B2ST
  7. MBLAQ
  8. B.A.P
  9. SNSD/Girls’ Generation
  10. TVXQ/DBSK

Respondents were then asked to name any group they liked not found in the predetermined list.  Out of 1229 responses from 237 respondents, the top 10 responses were:

  1. EXO
  2. Block B
  3. BTOB
  4. B1A4
  5. VIXX
  6. NU’EST
  7. Teen Top
  8. BTS
  9. SISTAR
  10. Secret

Respondents were then asked to list their three favorite K-pop groups. Out of 788 responses from 268 respondents, the top 10 responses were:

  1. BigBang
  2. SHINee
  3. EXO
  4. Super Junior
  5. Infinite
  6. 2NE1
  7. SNSD/Girls’ Generation
  8. JYJ
  9. MBLAQ
  10. TVXQ

This data suggests that K-pop fans are receptive to newer K-pop male groups. Nearly all of the groups not included in the predetermined list are groups that debuted after 2010. Female groups continue to lag behind, probably due to the fact that most K-pop groups that debut are male. However, established K-pop groups dominate when fans are asked to identify their favorite K-pop groups.  This list mirrors the predetermined list, which suggests that the longer the group has been active, more connected fans feel to the group.  Infinite has become a group that fans consistently say they like, replacing a group like BEAST/B2ST, which may have been out of the spotlight for a period of time. The notable exception is EXO, who fans identify as a group that they live and a favorite group. EXO debuted in 2011, and has managed to create a level of fan loyalty equal to more established K-pop groups.

So, what does this mean? It seems to suggest that fans of K-pop make choices about the degree of their fan loyalty based on the longevity of the group. K-pop group longevity (or how long a group has been active) makes a difference to fans. This has long-term implications for how K-pop continues to be promoted. Agencies who focus on churning out new groups without cultivating the fandom may see less of an impact than agencies who take time to establish a long-term fan relationship between artists and fans. Such activities may include creating the fan name so that fans can identify with a particular group, creating behind-the-scene shows where fans can see artists when they are not performing, and creating other opportunities for artists to remain in the public eye, such as endorsements and television appearances.

Images:

“BigBang, Love Song (Korea.com),” Hallyu Harmony, accessed July 14, 2014, http://kpop.omeka.net/items/show/347.

“EXO, Promo Dark Sky (seoulbeats),” Hallyu Harmony, accessed July 14, 2014, http://kpop.omeka.net/items/show/369.

Creative Commons License
Like Vs. Love: Research Reveals Degrees of Attachment Among K-pop Fans by Crystal S. Anderson is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. Originally published on KPK: Kpop Kollective on July 10, 2014.