Research Challenges Perception That K-pop Is Defined By Single Fandom

The K-pop fandom landscape has changed in the past few years. Data suggests that the general K-pop “idol” fandom is more divided than it was less than 10 years ago and challenges some widely held notions about the preferences of global K-pop fans. Read more at KPK: Kpop Kollective…..

Like Vs. Love: Research Reveals Degrees of Attachment Among K-pop Fans

K-pop is well-known for the introduction of new groups, even while established groups continue to thrive. But are fans fickle in their K-pop choices? Do they abandon older groups for newer groups? Research suggests that while K-pop fans readily accept new groups, they have a deeper connection with veteran groups. These conclusions are based on data…