This survey has been revised! Click here for new survey!!!
Most people assume that the only audience for modern Korean popular music (K-pop) is teenagers. As a result, they also assume that K-pop music lacks longevity. However, the presence of longtime fans suggests that K-pop remains appealing to some fans for years. The existence of adult fans challenges the notion that K-pop only appeals to teenagers. Both groups represent understudied demographics in studies of K-pop fandom. This project uses multiple case study and oral history to understand K-pop’s lasting appeal.
Multiple Case Study
This multiple case study seeks to understand why individuals remain K-pop fans for years and why adults find K-pop appealing. For three years, I will be asking questions about these atypical fans of K-pop. This survey contains several open-ended and multiple-choice questions that ask how fans see themselves and ask about their K-pop music preferences and fan activity.
We Are One! EXO::EXO-L is the first fandom profile for my iFans project. Like the profiles to follow, it provides information on K-pop groups and their fandoms, including curated cover songs, cover dances and fan projects by fans. Click here to check it out!
The ‘Essentials” series is part of my digital humanities project, KPopCulture, which curates the music, visual culture, choreography, promotions, media and fan culture of K-pop that support this global cultural production. “Essentials” items tell you about a group through playlists of key music videos, performances, choreography and promotional videos. It also offers a bibliography of articles, music reviews and videos. The first ‘Essentials’ item is, fittingly, on Shinhwa, the longest-running K-pop group with its original members. Click here and enjoy!
Eun-Young Jung examines how the visuals of Korean music videos by BoA, Wonder Girls and Rain play on “racialized notions of sexuality” and “sexualized notions of racial identity.” . . . . Read more at Public Circulation!
Ingyu Oh challenges approaches to Korean popular music based on cultural hybridity by arguing that the globalization of K-pop involves modifying musical content from Europe and other locations into Korean content and redistributing it to global audiences. In doing to, it occupies a void between Western and East Asian music industries. . . . read more at Public Circulation!
David Brackett examines the porous nature of genres in music. Instead of being fixed, the boundaries between music genres are not defined and are subject to transition over time. . . . Read more at Public Circulation!
Shin Hyunjoon explores the relationship between globalization and regionalization in K-pop, focusing on the Korean music industry and star management and reactions from media and fans. . . . Read more at Public Circulation!
David Goldblatt argues that vocal rhythm and blues, or doo-wop, is impacted by race, class and location. Characterized by its nonsense syllables in a cappella songs, doo-wop is defined by its origins as public singing in urban neighborhoods. . . . Read more at Public Circulation!