One of the things that happens when conducting qualitative surveys is that they can raise more questions than they answer. This is what happened with the preliminary data from Last Fans Standing: Longtime and Adult Fans of Korean Popular Music (K-pop). Response rates were unusually low, which was unusual given the rising number of fans who have been fans for more than five years. I speculated that respondents may think that only adult fans who had also been fans for five years or more could take the survey. So, I revised the survey to focus solely on veteran fans of K-pop, individuals who had been fans for five years or more. The revised survey can be found here: https://www.surveymonkey.com/r/vetfans !
Newer male K-pop groups are increasing the complexity of their choreography. UP10TION, who debuted in 2015, features 10 members. This large group is gaining popularity for their execution of complex dance moves with precision. Find out more with the Revised UP10TION Dance Collection exhibit!
This survey has been revised! Click here for new survey!!!
Most people assume that the only audience for modern Korean popular music (K-pop) is teenagers. As a result, they also assume that K-pop music lacks longevity. However, the presence of longtime fans suggests that K-pop remains appealing to some fans for years. The existence of adult fans challenges the notion that K-pop only appeals to teenagers. Both groups represent understudied demographics in studies of K-pop fandom. This project uses multiple case study and oral history to understand K-pop’s lasting appeal.
Multiple Case Study
This multiple case study seeks to understand why individuals remain K-pop fans for years and why adults find K-pop appealing. For three years, I will be asking questions about these atypical fans of K-pop. This survey contains several open-ended and multiple-choice questions that ask how fans see themselves and ask about their K-pop music preferences and fan activity.
Cho Hae-Joang examines managine and newspaper articles using discourse analysis to reveal three distinct perspectives in relation to the Korean wave. . . . Read more at Public Circulation!
We Are One! EXO::EXO-L is the first fandom profile for my iFans project. Like the profiles to follow, it provides information on K-pop groups and their fandoms, including curated cover songs, cover dances and fan projects by fans. Click here to check it out!
The ‘Essentials” series is part of my digital humanities project, KPopCulture, which curates the music, visual culture, choreography, promotions, media and fan culture of K-pop that support this global cultural production. “Essentials” items tell you about a group through playlists of key music videos, performances, choreography and promotional videos. It also offers a bibliography of articles, music reviews and videos. The first ‘Essentials’ item is, fittingly, on Shinhwa, the longest-running K-pop group with its original members. Click here and enjoy!
Sun Jung and Yukie Hirata use the experience of the female K-pop group Girls’ Generation (SNSD) in Japan as a case study to examine how K-pop represents a different kind of transcultural flows and consumption. . . Read more at Public Circulation!
Eun-Young Jung examines how the visuals of Korean music videos by BoA, Wonder Girls and Rain play on “racialized notions of sexuality” and “sexualized notions of racial identity.” . . . . Read more at Public Circulation!
Ingyu Oh challenges approaches to Korean popular music based on cultural hybridity by arguing that the globalization of K-pop involves modifying musical content from Europe and other locations into Korean content and redistributing it to global audiences. In doing to, it occupies a void between Western and East Asian music industries. . . . read more at Public Circulation!