New Survey! Not the Only One: Multi-Fandoms and K-pop

Can’t decide which K-pop group or artist is your favorite? You are not alone! Global fans of K-pop┬átend to support several groups and artists at the same time, while their Korean counterparts tend to support only one group or artist. But why? And which groups tend to be in a global fan’s multi-fandom? This study…

A Not So New K-pop Survey: Last Fans Standing: Veteran Fans of K-pop

One of the things that happens when conducting qualitative surveys is that they can raise more questions than they answer. This is what happened with the preliminary data from┬áLast Fans Standing: Longtime and Adult Fans of Korean Popular Music (K-pop). Response rates were unusually low, which was unusual given the rising number of fans who…